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Editorial Reviews:
Welcome to the information marketing industry - a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits.
Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to gardening, to investing in real estate, to running businesses. In addition to an easy 9-step process for you to create your own info-business, this book profiles 29 info-marketers, reveals their businesses strategies, marketing materials and business documents so you can have the tools you need to duplicate their success.
How a Real Estate Millionaire Gets His Customers to Do the Selling for Him ….. Page 159
How One Ex-Salesman, Ex-Law Enforcement Officer, Ex-Company Owner Turned Surplus Junk Into a Million-Dollar Info-business ….. Page 28
A High School Kid Built a Business and Earned More Than His College Professors ….. Page 32
A Direct Sales Process That Turned Into an Info-Business ….. Page 35
The 40 Ways to Make Money With Information Products ….. Page 41
The Quick Way to Determine the Selling Price of Information Products …. Page 43
How Simple Changes Multiplied a Product's Sales Price 4Times …. Page 51
How a Professional Speaker Got Off the Road and Built a Million-Dollar Business She Could Run From Her Home Office …. Page 53
Blinded and Handicapped by Multiple Sclerosis, One Info-Marketer Used His Disability to Build a Successful Info-Business …. Page 59
What a Successful Veterinarian Did to Get Veterinarians From Around the World to Buy His Marketing Strategies …. Page 62
How an Info-Marketer From a Small Town in Kansas (population 565) Built an International Business …. Page 72
Someone Who Teaches Men How to Get Women to Approach Them for Dates …. Page 76
An Australian Built a Business Teaching Salons How to Book More Appointments, and He's Never Owned a Salon Before …. Page 81
How an Info-Marketer Used His Products to Create a Professional Speaking Business Earning Him $10,000.00 per Gig …. Page 89
How a Mom From New York Built a Business From Her Home That Kept Bill Collectors Away and Gave Her Family the Extra Money for a Great Lifestyle …. Page 101
What an Info-Marketer Did With No Knowledge and No Customers to Build a Million-Dollar Business Within a Year …. Page 149
What to Say to Get Customers to Believe That You Really Do Offer High Quality Products …. Page 121
Information Marketing is responsive to and fueled by the ever-increasing pressure on peoples' time. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry encompasses products like traditional books, audio programs, videos or DVD's that you might buy in a store, from a catalog, or online; magazines, newsletters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences; and combinations thereof. Much of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, most working only part-time hours and most netting 7-figure profits.
Customer Reviews:
Worthless Mar 18, 2010
This book is a waste of money. Worse it's a waste of time. Its nothing but a
sales letter to sell Dan Kennedy's overpriced courses. Someday I want to know anything as well as Kennedy thinks he knows everything. If you are really interested in learning direct marketing, read the work of the real superstars that have stood the test of time. Folks like Joseph Sugarman, Paul Michael, Eugene Schwartz, Claude Hopkins, Robert Collier, Joseph Cossman, are the true masters.
The Official Get Rich Guide To Information Marketing. Dec 22, 2009
The Official Get Rich Guide To Information Marketing will provide the beginner as well as the Experienced Information Marketer with the fundamentals to earn $100,000 to 1 million or more in the information marketing business. I have licensed Information marketing products and earned six figures last year using the strategies in The Get Rich Guide To Information Marketing. Pick up a copy today! It is well worth the investment. In the back of the book it will provide you with information on attending An Information Marketing Superconference. All Of my profits have come from licensing and marketing products. I have not even created my own Information Marketing product Yet.
Learned A Lot Jun 21, 2009
Personally, I loved the information and the examples from Kennedy. I couldn't help but be inspired to do more and more. I have come so far in the past six months. I would highly recommend this book. I have read it twice.
R.D.
Hot on the Range
Disapointing Jun 08, 2009
For me, this book was a big letdown. More of a commercial for the authors other, far more expensive products than an actual how-to guide. I should have known better from the cheesy title. Oh well, live and learn. If you are thinking of buying this book, save your money and just "wish upon a star" ... it will have just as much impact on you life as this book will. In short, avoid at all cost.
Dan the Man Has Done It Again! May 04, 2009
First of all, most of Dan's books are great. I own 4 of them and I love the advice and specific case studies that he uses to illustrate how you to can be successful and reproduce the results no matter what business you're in.
The book appears thick (don't let that scare you),but the type is large and easily readable. The text and stories are always entertaining which make his books extremely easy reads. His "No BS" approach is what I like most about his writing.
I have to rate the book a 5 out of 5 becuase of the sheer information that Dan goes into and examples you can apply right away. You have to remember, this is a book and he tries to use as many case studies as possible to show you how many strategies can be used in any business.
If you want to get rich, read Dan! Besides, the books are a lot cheaper than the $5,000 seminars! lol
AJ
Las Vegas
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